Communicate - case studies
We have worked with a number of companies in a variety of sectors to develop communications strategies - including education, financial services and manufacturing.
Our focus is on developing a detailed plan and strategy to help organisations
engage stakeholders and achieve the behaviour change they require
to meet their targets. This takes the hassle out of communicating
and means organisations understand why they are communicating and
We have worked with a number of companies on their sustainability
report. Our involvement depends very much on the individual company's
requirements. We have worked with Nationwide and SABMiller researching
content and case studies. For other companies, such as Provident Financial,
IPF and Brother, we have focused on copywriting, editing and design.
No matter what our involvement we help companies produce high quality,
attractive, readable reports.
Sustainable Development Performance Management Package
SABMiller - Multinational Brewer
M4C has been working with SABMiller for a number of years on their sustainable development strategy and communications.
Initially SABMiller needed a way to manage and evaluate the performance of their individual breweries. M4C helped them specify and implement a flagship system known as 'SAM' Sustainability Assessment Matrix. SAM has been a huge success and continues to incorporate and generate new ideas. We continue to work with SABMiller on this system, and deliver training on how to use the system to users across the globe
Following the success and outcomes of SAM, M4C organised, hosted and managed a series of web seminars across the SABMiller global sustainable development team. The web seminars fostered inter-team learning and were an excellent platform for discussion and sharing of best practice.
In parallel with these web seminars we produced a series of short videos for SABMiller's external website to let people know about the good work that is going on in their operating companies. M4C employed a unique low carbon method to capture narrative from local experts scattered around the globe, which, combined with stills, produced high quality, authentic product. The videos can be found on the sustainable development page of the SABMiller website at www.sabmiller.com
Internal Awareness Campaign
Kingfisher - Multinational Retailer
Kingfisher wanted to engage their staff in their corporate responsibility activities, to accomplish this M4C designed an intranet based campaign to raise awareness of climate change among their staff and initiate changes in behaviour in a fun, light-hearted way.
Manchester City Football Club
MCFC were keen to produce a video that portrayed the diversity of their community programme; the enthusiasm of the club, staff and volunteers and the benefits to the community, individuals and the club itself. M4C produced a high quality, engaging video to meet MCFC's brief which is now widely used for presentations and promotions.
Sustainability Presentation to Support Tender Process
The Managing Director of Astra Signs contacted M4C requesting materials to help them deliver their sustainability message at a tender presentation. Working to tight timescales M4C identified key areas and refined significant quantities of data to produce a concise, informative presentation. Astra Signs were delighted with the result which they will be able to use as a basis for all future tender opportunities.
The Old Chapel,
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